Transcontinental Media named silver sponsor of 2009 Canada Games

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Transcontinental Media named silver sponsor of 2009 Canada Games

STAFF
The Journal Pioneer

STRATFORD - Transcontinental Media has come aboard as a major sponsor of the 2009 Canada Summer Games on P.E.I.

Wayne Carew, vice-president of the Friends of the Games division, announced the sponsorship during a press conference today at the Canadian Golf Academy in Stratford.

Transcontinental Media is the parent company of the Journal Pioneer in Summerside and the Guardian in Charlottetown.

The silver-level sponsorship has a value of over $200,000. It includes promotion and advertising through those two papers but also a contest through the company’s national magazine division for a group of four to experience the Games. Transcontinental Media will also sponsor the golf competition, which will mark the first time the sport will be featured as part of the Canada Games.

"Transcontinental is committed to playing an active role in the communities in which we operate," said Transcontinental Media president Natalie Larivière, who traveled to the Island for today’s event. "We concentrate our efforts on the vital areas of health, education, culture and community development so the Canada Games is a particularly good fit for our company."

The Games take place across the Island Aug. 15 to 29, 2009.